More people are taking to direct selling full-time as they strive for flexible ways of working.
Direct selling, where goods are sold to consumers outside of a fixed retail environment, saw over 4.8 million direct sales transitions in 2013, bringing in around £2bn in sales, according to the latest stats from the Direct Selling Association (DSA).
Direct selling, which includes working for companies like Avon, Herbalife and Kleeneze, has traditionally attracted mums, as it allows them to work flexibly and socially, but stats reveled that this way of bringing in income has started to attract a broad demographic group, including over 50s, which account for 38% of direct sellers in the UK. Thirty per cent are also non-British sellers.
According to the DSA, people are turning to direct selling as an alternative to traditional employment, with 68,000 direct sellers working full time hours, up 20,000 from 2011.
Stay-at-home mums account for 29% of direct sellers.
Commenting on the figures, Lynda Mills, director of the DSA, said: “These figures represent a move away from the traditional perception of direct selling as a part time job for mums – this is a vibrant, modern industry that appeals to a wide cross section of people of all ages and backgrounds, and offers a real alternative to traditional employment for many.
“Direct selling really has entered the mainstream, thanks in part to the solid community including more and more over 50s and different cultural groups. It’s an attractive alternative to traditional full time work, letting people work how and when they choose, and build their own businesses,” she added.