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Watchdog to put an end to Asda’s misleading ‘deals’

Supermarket giant Asda has come under fire for bombarding customers with confusing and mis-leading promotions, which makes it difficult for consumers to see if they are actually getting a real deal.

The Competition and Markets Authority (CMA) said Asda, along with other supermarkets, was unable to demonstrate whether deals were genuine and it was not clear to consumers what savings were being made when buying the products on multi-buy or priced on a was/now basis.

Following CMA’s intervention, shoppers will no longer see deals where a sale price is displayed for longer than the original price. Multi-buy offers will represent better value than a singular product before the offer was applied and multi-buy offers will not be immediately followed by was/now promotions.

Asda has already agreed to make these changes and other supermarkets are expected to follow.

The CMA said the changes will increase consumer confidence that they are buying into real deals and allow them to make an informed decision, by allowing them to make a proper comparison.

Michael Grenfell, CMA executive director, enforcement, said: “The CMA’s examination of the market, following the super-complaint, found that supermarkets generally take compliance seriously, but there were some promotional practices that could mislead shoppers.”

“[We] expect them [supermarkets] all to ensure that their practices are not misleading and that shoppers are better informed and able to choose the products that most suit their needs.”

The Chartered Institute of Trading Standards is currently working on a revision to the Pricing Practices Guide and the Department for Business, Innovation and Skills (BIS) to consultant and legislate on CMA’s recommendations on unit pricing.

 

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Reduce your grocery bill by 70% this summer!

The kids are off school and they are going to be hungry – inevitably, the next few weeks will see the cost of your weekly shop shoot up.

To help families keep the costs of food shopping down, MMM put Approved Food to the test, which can help slash the cost of shopping by as much as 70%.

There is of course one catch – the food is past or close to its sell-by date, but perfectly safe.

With a £30 budget, MMM managed to bag a fair amount – cereals, tinned food, sweets and treats, drinks and even laundry detergent and dishwasher tablets – the sort of things where you can generally ignore the date stamped on the product.

If you’ve tried reducing the cost of the grub by switching brands or shopping at discount stores but think you can do better, then try Approved Food  – you’ll be surprised at just how much you could save on some store cupboard essentials.

New products are available everyday and there are some real bargains. For example, Sprite Zero 330ml for just 29p or a 2kg Reeses Peanut jar for just £2.99. There’s even stuff for pets, at more than 50% off.

MMM was really pleased with service and surprised at just how at just how much £30 would buy (see pic above/ instagram).

Although we would like to see Approved Food cut down on the cardboard packaging, the items arrived well packed and in excellent condition.

So, if you’re looking to save a few more pounds on your groceries, take a look at Approved food – you’ll be surprised at just how good the bargains are.

 

Keep up with MMM on Twitter @MumMoneyMatters and Facebook !

 

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